INORA Brand Strategy to Drive Revenue Growth
Exhibitor: INORA PHARMACEUTICAL MACHINERY CO., LTD.
Date: 2023-03-02
Booth No.: L918
永烜機械以自有品牌INORA行銷國際，產品線囊括粉碎混合設備、噴霧/造粒/乾燥設備、低空真溫濃縮設備、真空乾燥設備 ,無菌製劑設備、軟膏生產設備，創立近10年來，以勇於創新突破能力，年營收衝破億元大關，市佔超過三成，在業界被認為是不可小覷的黑馬。
永烜機械不斷充實巧實力，強化企業競爭力，2008年創立時，年營收僅一千萬多，但真誠、信實的理念，在業界打響知名度，營收倍數成長。
總經理張建山說，用心投入很重要，更以此鼓勵員工，他常說「事總有人作、人總有事做」，就如”證嚴師父”常開示的”歡喜做,願收受.多用心,做了就對”的意志、才能有突破創新毅力，永烜機械才能秉持著豐富的技術經驗，研發、設計、製造經驗，設備的精確度與品質，更受到國際買主青睞。
他指出，德國機械設備之所以一直被機械設備產業視為指標，是其機械的設計思維，不論在配線、板材選擇、施工方式，都有其原因及道理，簡單以板材選擇為例，薄板只用在不能厚的地方，而不會一昧以降低成本為考量。
且製藥設備，外型講究質感、美觀，INORA整個機台採用霧面處理方式，讓其表面不易刮傷，而不鏽鋼霧面處理技術，也相對考驗INORA廠內製程功力。
張建山強調，製藥設備講求熱力學及流體力學，INORA不斷提升自我研發能力，開發造粒、乾燥、包衣、混合、生技、中草藥萃取等生產設備，更與許多品牌廠策略聯盟，開發海外新市場，均有斬獲，帶動公司營收年年成長。
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